See also: Happy Families Wellbeing Campaign - Community Priority Area: Our parents have parenting confidence and healthy lifestyles

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Purpose

To empower individuals and parents through education and awareness to enable self-motivated positive life outcomes.

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Objectives​

A strengths-based campaign utilising existing local, state and national resources to promote proactive and preventative individual capacity building, self-care, purpose and independence for thriving families and communities.

This campaign is targeted at individuals, including existing parents or those that might one day become parents.
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Community Identified Need

The campaign is targeted at those individuals who might be at risk of vulnerability but have potential to grow capacity and independence. The projects assume that for some individuals, the right catalyst or connection can positively influence their life course and enable resilience and resourcefulness.

Designed to increase early interventions, these campaigns aim to reduce pressure on services offering more clinical supports where a child or family’s needs have progressed to be more acute.

 

Stakeholders

• ​Participants of The Early Years, Together in Action Event Wednesday 21 February 2024​​

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Measures

↑ # participation in parenting programs

↑ # participation in early intervention programs and supports

↑ # parents reporting change in parenting confidence
↓ # domestic violence orders, where a child is named
↓ # mental health referrals and presentations for children and parents

↓ #, % child protection substantiations

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Best Life Campaign

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Methodology

This project leverages existing accessible resources and tools designed to grow self-esteem and self-efficacy, including self-paced, online education and tools in physical and emotional health and wellbeing, and financial independence.

The communications campaign includes scheduled promotion of specific themes over a period of time with invitation to other stakeholders to share resources and promotional posts with their networks and clients for collective promotion of wellbeing

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Activity to Date​

The Early Years, Together in Action Event Wednesday 21 February 2024, attended by 60 early childhood stakeholders and professionals). Participants considered the opportunity and limitations of these campaigns in supporting improved outcomes for our children and families and designed promotional activity to leverage the campaigns widely.

A Best Life resource flyer has been created with community feedback invited at upcoming community engagement activities and sector engagement.​​

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Resources

• Best Life Flyer

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Next Actions

​​Further resources, identified by practitioners, are being developed that will support this project, in the form of a program database and referral pathway guides. These resources will support soft referrals by community and social prescribing by professionals, enabling appropriate early interventions that can avoid escalation of issues to more acute needs.

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Related News​​​​

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